DESIGN / REPRESENTATION / STRATEGY
BrandsFredericia A/S APACA. Petersen UK & Ireland
Good design can improve the way we live.At Beckwith Agency, we believe in products made with purpose and integrity — where respect for the materials and craft is prized over access and price. We believe that an object made well, will serve a lifetime of use and bring a lifetime of enjoyment.We build distribution channels, develop brand visibility and establish long-term partnerships, with an approach informed by an understanding of design, its provenance and the stories that shape the objects.With expertise in the UK and Japan, Beckwith Agency also provides market-specific consultancy encompassing distribution strategy and marketing support.
DIALOGUE[email protected]London, UK
projects
Tokyo Studio Launch, October 2025
Fredericia G.K JapanDanish design house Fredericia deepens its cultural ties in Japan following the establishment of the G.K entity, with the launch of a new Tokyo studio. Designed in collaboration with architect Yumika Yoshida, founder of Flooat, to create a gallery inspired space. The brief rested on clear fundamentals of Japanese design, natural light, textural materials and high quality finishes delivered with quiet restraint.To mark the occasion of the launch in October 2025, Fredericia unveiled an exclusive prelaunch edition of the Post Lounge Chair by Cecilie Manz, available only in Japan and personally signed, ahead of its global release in 2026.Press Release edit.A Natural Connection Between Denmark and JapanFor more than a century, Fredericia has been guided by values of craftsmanship, simplicity, and enduring design. These ideals resonate strongly with Japanese traditions of refinement, restraint, and quality. The Tokyo studio offers a cultural bridge, presenting Fredericia’s legacy alongside its forward-looking collections in a city celebrated for its design consciousness. Japan has long
embraced the work of Fredericia’s designers, including Børge Mogensen, Hans J. Wegner, Nanna Ditzel and Jasper Morrison – making Tokyo a natural home for the brand.“With its deep appreciation for craft and simplicity, Japan has always felt like a kindred spirit. Bringing Fredericia to Tokyo is more than opening a studio; it’s the beginning of a new chapter in a place deeply aligned with our values." – Rasmus Graversen, CEO Fredericia
Social media gallery
Private Launch Event
VIP Dinner at Locale, meguro
